11:03:35 From  Mike Strauss  to  Everyone:
	The less you know about the subject the better!
11:04:50 From  Matthew David  to  Everyone:
	Sign up to participate in Week 1 Working Circles here:   https://docs.google.com/spreadsheets/d/17ry5-PdWi2UjPUk_VAHZv9MtkMCc7Fuu0laltWsKcOU/edit#gid=0
11:05:33 From  Matthew David  to  Everyone:
	Any of my auditors who have taken the class before - feel free to jump in with your input in chat as well.
11:05:39 From  Mike Strauss  to  Everyone:
	This is NOT about the person on tap learning as much as it is about the rest of you watching the process and seeing how Randy guides the person. Everything he says has application to what each of you is doing.
11:06:54 From  Matthew David  to  Everyone:
	The ABT 3 Step model (aka the ABT Blue Card):  http://storycirclestraining.com/wp-content/uploads/2020/10/ABT_3_steps.pdf
11:07:42 From  Matthew David  to  Everyone:
	Yup, the chat log will be under Session 3 on the Resource Page:  http://abtframework.com/abt-framework-course-round-28-georgia-ctsa/#lesson_3
11:07:52 From  Mike Strauss  to  Everyone:
	This won't result in a finished piece but one that is a bit better.
11:09:42 From  Mike Strauss  to  Everyone:
	pace of vaccine development slow
11:09:50 From  Matthew David  to  Everyone:
	In the blue, we like to start out with no problems, an Ordinary World, a Heaven, but yours starts with TB killing over a million a year.  Can we reframe that for a positive spin?  For example:  "Our research group is working hard to fight TB, a disease which kills over a million per year."  That's still a problem, but it's one that we're now actively fighting.
11:11:08 From  Mike Strauss  to  Everyone:
	Or at the start talk about why vaccines are so good...perhaps reaching back even to saying that they have transformed the battle against many diseases...
11:11:23 From  Matthew David  to  Everyone:
	Ultimate goal:  Fight TB.  
	Proximate goal (the specific action to achieve the Ultimate Goal):  Accelerate approval process.
11:11:36 From  Matthew David  to  Everyone:
	Mike - or start by talking about the approval process.
11:12:20 From  Marlis R Douglas  to  Everyone:
	IF/THEN a very effective set-up to give hope (=positive)
11:12:24 From  Matthew David  to  Everyone:
	See, now Randy's blue material is a calm, ordinary world with no problems.  It's bringing the Ultimate and Proximate goals up so that we're talking about them from the very start.
11:13:36 From  Matthew David  to  Everyone:
	So often, people don't mention their proximate goals until the very end.  Don't do that!  If the proximate goal is what you're trying to "sell," you need to be bringing up how great it is from the very start.
11:14:59 From  Mike Strauss  to  Everyone:
	but the pace of vaccine development is slow because, for TB, it's costly and time-consuming...
11:14:59 From  Marlis R Douglas  to  Everyone:
	Problem: If there was lots of funding, could the trials be done much faster?
11:16:29 From  Mike Strauss  to  Everyone:
	problem: Don't understand determinants of transplant?
11:17:25 From  Matthew David  to  Everyone:
	Ultimate Goal:  Improve access to transplants.
	Proximate Goal:  Get better data.
11:19:11 From  Matthew David  to  Everyone:
	Expected vs Observed is great!  We EXPECT  a Heaven scenario if all goes according to plan, but right now we're OBSERVING a Hell scenario.
11:20:11 From  Mike Strauss  to  Everyone:
	we have a thing that's good, but we don't have good access because of a lack of data, therefore we need to acquire the data.
11:20:45 From  Matthew David  to  Everyone:
	Once again, the BUT/BECAUSE is great for drilling down into details.  My format is generally:  BUT broad headline statement of problem BECAUSE details.
11:21:23 From  Marlis R Douglas  to  Everyone:
	The THEREFORE could provide WHAT additional data would do to help HOW the process works
11:22:44 From  Matthew David  to  Everyone:
	Ultimate:  High coverage of vaccinations
	Proximate:  Need interventions
11:23:38 From  Marlis R Douglas  to  Everyone:
	Ultimate: could also be to improve parent decision making
11:24:58 From  Matthew David  to  Everyone:
	Marlis - I like the Ultimate to be super broad/abstract.  Not sure if that's broad enough.
11:25:30 From  Matthew David  to  Everyone:
	Marlis - But I guess it depends on how you structure your Blue material - yours could work!
11:25:47 From  Matthew David  to  Everyone:
	Regardless, whenever you can, try to include both the Ultimate and Proximate in your Blue.
11:27:34 From  Kristin Nelson  to  Everyone:
	Safe travels!
11:27:37 From  Marlis R Douglas  to  Everyone:
	@Matt - good points. How broad/specific the ultimate goal should be might depend on the audience. If it's to get a proposal funded, then focus on the parents might be more informative (relevant context), since having high vaccination rates as 'a good thing' is accepted by the funding agency.
11:28:19 From  Marlis R Douglas  to  Everyone:
	We love Matt as teacher!
11:30:26 From  Mike Strauss  to  Everyone:
	Don't worry about the onscreen chats...they were from the original, not here.
11:31:42 From  M D  to  Everyone:
	Those annoying text bubbles will stop popping up in a couple minutes (this is Matthew on my other computer, btw.)
11:36:22 From  M D  to  Everyone:
	Randy’s Medpage article:  https://www.medpagetoday.com/opinion/second-opinions/100625
11:40:05 From  M D  to  Everyone:
	Nicholas Kristof’s Advice for Saving the World  - https://www.outsideonline.com/outdoor-adventure/nicholas-kristofs-advice-saving-world/
11:40:56 From  M D  to  Everyone:
	The research article that “Advice for Saving the World” references - Compassion Fade: Affect and Charity Are Greatest for a Single Child in Need - https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0100115
11:48:35 From  M D  to  Everyone:
	The article in which Dave Gold coined the term “Christmas Tree” when looking for an overarching problem - https://www.politico.com/magazine/story/2017/02/data-driven-campaigns-democrats-need-message-214759/
11:50:55 From  Paulina Rebolledo, MD MSc  to  Everyone:
	I have to leave drop off to see a patient - thanks for a great session!
11:53:36 From  M D  to  Everyone:
	And there it was right there - the “Who?” became his singular narrative, the Christmas Tree problem that all the other issues could hang off of like ornaments.
11:58:14 From  M D  to  Everyone:
	Uri Hasson’s Paper on Neurocinematics - https://www.cns.nyu.edu/~nava/MyPubs/Hasson-etal_NeuroCinematics2008.pdf
11:59:39 From  Marlis R Douglas  to  Everyone:
	And here is the BUT bomb
12:01:38 From  M D  to  Everyone:
	Matt Stone and Trey Parker, creators of South Park, talking about how they use the ABT to write episodes with the Rule of Replacement:  https://www.youtube.com/watch?v=vGUNqq3jVLg&t=1s
12:02:16 From  M D  to  Everyone:
	1 minute left of the video.
12:03:37 From  Kristin Nelson  to  Everyone:
	thanks!