11:05:39 From  Matthew David  to  Everyone:
	I've got a few more Week 2 Working Circles that haven't hit their two participant minimum yet.  Would appreciate if I could get some volunteers to jump in.  Sign up here:  https://docs.google.com/spreadsheets/d/17ry5-PdWi2UjPUk_VAHZv9MtkMCc7Fuu0laltWsKcOU/edit#gid=0
11:12:15 From  Matthew David  to  Everyone:
	Reminder:  Wants vs Needs is the "screenwritery" way of saying Ultimate goal vs Proximate goal.
11:16:21 From  Lavanya Vasudevan  to  Everyone:
	It seems like in many of the rewrites, the proximal goal/challenge is presented as heaven/state of the world.
11:16:44 From  Matthew David  to  Everyone:
	Lavanya - yes!!!
11:18:16 From  Matthew David  to  Everyone:
	We're trying to change your thinking to, from the very beginning, talking about how heavenly the world could be if all went according to your plan.
11:18:38 From  Rick Nelson  to  Everyone:
	This is another great example of the material in green  being a great statement of the heaven concept.   Which means it fits really well as the blue (AND) section.
11:18:59 From  Lavanya Vasudevan  to  Everyone:
	Using the proximal goal as heaven allows us to get to the crux of the problem soon, but it can be challenging to illustrate the “so what” sometimes.
11:20:07 From  Lavanya Vasudevan  to  Everyone:
	Is it ok to then include the “so what” as a consequence of your action in the THEREFORE section?
11:20:13 From  Matthew David  to  Everyone:
	Lavanya - yup, that's the big mountain you have to climb - getting your audience to care about what you're talking about.  If you spend a huge amount of effort doing that, it's time well spent.
11:21:22 From  Marlis R Douglas  to  Everyone:
	Is it their ACTIONS, or motivation to act?
11:23:39 From  Matthew David  to  Everyone:
	Lavanya - maybe.  I'd be careful about that.  You want the audience to care, to know your "so what" asap so that they have an actual reason to pay attention.  If you can't answer the "so what" soon, why would they still be paying attention by the end?
	
	This is especially true for a longer talk - 5 minutes, 10 minutes or so.  You want the audience to care by the first couple of minutes so that they'll be with you for the entire journey.
11:35:09 From  Matthew David  to  Everyone:
	We should have time for a Q&A today.  You can post any questions you have for Brian/Randy in chat and I'll call on you.  Or you can hit the Raise Hand button.
11:36:36 From  Matthew David  to  Everyone:
	As we say over and over and over in this class, nobody buys a solution without a problem.
11:45:06 From  Marlis R Douglas  to  Everyone:
	It feels silly, but is really fun!
11:52:01 From  Hikari Yoshii  to  Everyone:
	sorry I lost internet connection
11:56:21 From  Matthew David  to  Everyone:
	Any questions for Brian?
12:00:15 From  Marlis R Douglas  to  Everyone:
	Great session!