13:06:00 From Matthew David to Everyone: Sign up to participate in Working Circles with our other partner groups here: https://docs.google.com/spreadsheets/d/17ry5-PdWi2UjPUk_VAHZv9MtkMCc7Fuu0laltWsKcOU/edit#gid=0 13:07:26 From Matthew David to Everyone: If you know nothing about a topic, sign up anyway! You're practicing narrative structure, and to do that, sometimes it helps to be completely unfamiliar with the subject matter so you can work with it objectively. 13:07:37 From Mike Strauss to Everyone: The individual pieces may seem off topic but trust us, they really are not! 13:07:57 From Matthew David to Everyone: And as always, you can sign up for Genentech Working Circles here: https://docs.google.com/spreadsheets/d/1nmaxeyGKnqRVI8oWEam15Oqkec1BXwYeAVpBcaTyl2Y/edit#gid=0 13:11:54 From Matthew David to Everyone: As a reminder, you can find that "Matthew Winkler What is a Hero?" video and other reference material on the resource page: http://abtframework.com/abt-framework-course-round-27-genentech/ 13:14:45 From Matthew David to Everyone: Oprah's Golden Globes Speech color coded to the ABT Format: http://www.scienceneedsstory.com/2018/01/08/125-oprah-gives-an-abt-tour-de-force/ 13:16:42 From Tracy Shao to Everyone: how does the story within story works with the single narrative 13:18:06 From Matthew David to Everyone: Tracy - through Nested ABTs. You have your big, broad, overall ABT, your singular narrative. Then all of your nested ABTs go toward serving that broad ABT. 13:20:47 From Tracy Shao to Everyone: Thank you Matt. How you best organize it/nest it? 13:24:08 From Matthew David to Everyone: Tracy - I can give you a few general rules, such as start broad and then drill down to specifics and keep tying things back to the broad ABT to show how your current nested ABT is relevant. But really, it comes through practice and intuition - doing this a lot and getting good at it. 13:25:39 From Tracy Shao to Everyone: Thanks Matt 13:27:23 From Monica Ge to Everyone: I have a quick q here - For mission statement, would it be a situation where a contradiction can be weakened/eliminated to show a more positive view? So just โ€œwhat we do and what's the impact of it?โ€ 13:28:14 From Matthew David to Everyone: Tracy - I'd recommend reading that Oprah speech I linked to - look at all the nested ABTs and see if you can figure out what the big, broad ABT is. 13:29:26 From Mike Strauss to Everyone: Note, what she said wasn't wrong but it wasn't powerful. 13:29:40 From Matthew David to Everyone: (Side note: Normally, I'd try to but in to Randy's lecture and toss some of these questions at him, but we're on a tight schedule today! If we have time for a Q&A at the end, I'll toss some of these questions at him) 13:30:55 From Mike Strauss to Everyone: OK...this is brainstorming. Comment on what you think the issues are...and if Randy asks what it's about see if you can guess it... 13:30:59 From Mike Strauss to Everyone: use the chat! 13:31:25 From Mike Strauss to Everyone: What's missing? 13:31:44 From Matthew David to Everyone: Monica - you had a good question earlier. Hopefully we have time for a Q&A. 13:32:23 From Matthew David to Everyone: Remember the 3 forces of Narrative? We've got 1 missing! 13:32:43 From Maggie to Everyone: no problem (but) 13:33:03 From Matthew David to Everyone: "Nobody buys a solution without a problem." We'll be saying that a lot in this course. 13:33:52 From Mike Strauss to Everyone: The abstract generally states an ideal...what keeps us from achieving that ideal? 13:34:05 From Matthew David to Everyone: Highly recommend you read the 3 forms of the ABT excerpt from "Houston, We Have a Narrative" and get familiar with the cABT (Conversational ABT): http://www.storycirclestraining.com/wp-content/uploads/2021/10/THE-3-FORMS-OF-THE-ABT.pdf 13:34:42 From Mike Strauss to Everyone: As Matt puts it...what does HEAVEN look like? Then, what is the "HELL"...the problem. 13:35:49 From Matthew David to Everyone: The cABT is important in making sure you have a base narrative. It's like the skeleton of a story. It should be so simple that the Flesch Reading Ease Score for a cABT should be around 4th grade reading level. 13:36:13 From Mike Strauss to Everyone: No precise information but now you have a problem... 13:36:45 From Matthew David to Everyone: All specifics should be stripped out of a cABT because otherwise you'll get too caught up in the details. Instead of specifics, use words like "thing" or "stuff." Remember - 4th grade level! 13:38:04 From Matthew David to Everyone: (Heads up - Randy might ask your cABT in the future, so it might be a good idea to have it prepped ahead of time.) 13:38:54 From Mike Strauss to Everyone: Notice the if/then hints at what the But might be... 13:39:49 From claire pairaud to Everyone: Question: does this imply that data curation is THE solution? 13:40:33 From Mike Strauss to Everyone: because we lack the resources... 13:41:21 From Monica Ge to Everyone: to Clarie - data curation is the first step to the solution 13:42:00 From Mike Strauss to Everyone: Yes! Work out the But, then it helps you write the AND then when you flesh out the because/then part of the but it leads into the Therefore. 13:42:18 From Matthew David to Everyone: Data curation is the proximate goal. Proximate goals are the specific action that leads to succeeding at the Ultimate Goal. 13:43:13 From Matthew David to Everyone: Claire - you'll notice that Randy moved the Proximate Goal (data curation) to the blue material so that we're talking about it from the very beginning. 13:43:31 From Mike Strauss to Everyone: THIS is why you need to find the problem first! 13:43:33 From Matthew David to Everyone: The Proximate Goal is usually the "hero" of the story. And if it's the hero, you want to be talking about it as soon as possible. 13:44:01 From Mike Strauss to Everyone: OK...again. What's missing? 13:44:27 From Matthew David to Everyone: Yup! 13:45:47 From Mike Strauss to Everyone: One of the crass questions...."Tell me why I should care! Without an And I don't know that. The Therefore part hints at what you might consider for shaping the blue...needs to be reworded into HEAVEN 13:46:40 From Mike Strauss to Everyone: The good parts are 3-5 times benefit at half the cost 13:47:07 From Matthew David to Everyone: Ultimate Goal: Accelerate pace of drug discovery. 13:47:24 From Mike Strauss to Everyone: Drop Therefore endangering. The rest is the blue... 13:47:46 From Matthew David to Everyone: Not sure, but I think this is the proximate goal. Proximate Goal (the specific action that leads to the Ultimate Goal): Capture more information. 13:48:21 From Matthew David to Everyone: Does anyone have a better idea than I do on what the Ultimate and Proximate Goals are? 13:48:42 From Matthew David to Everyone: Reminder - Matt Template: Heaven AND Heaven BUT Hell THEREFORE Action. 13:49:45 From Matthew David to Everyone: Yeah, based on this IF/THEN, I think my Ultimate and Proximate were pretty close. But this is the kind of thing you want to drill into for a Working Circle. 13:51:38 From Mike Strauss to Everyone: because a wealth of data is not being captured? 13:52:03 From Tracy Shao to Everyone: in Claire's example and a bit Monica's too, with so many BUT and Therefore, is there opportunity to do ABT within ABT? 13:52:39 From Mike Strauss to Everyone: First you have to get to the core single ABT... 13:53:54 From Luz Orozco to Everyone: yes ๐Ÿ™‚ 13:54:03 From Matthew David to Everyone: Tracy - What Mike said. We've found it's usually possible to get that single ABT, but you might have to go really broad level to encompass everything you're talking about. 13:55:43 From Matthew David to Everyone: When Randy asks "What is this a story of?" he's usually asking for what the proximate goal is. 13:57:16 From Matthew David to Everyone: I've found the Expected vs Observed form is one of the best of setting up a strong HEAVEN in the blue and knocking it down with a HELL in the red. 13:57:55 From Mike Strauss to Everyone: See how some of the blue material was in the green? 13:58:46 From Matthew David to Everyone: Exactly, Mike! We see this happen all the time where important material that should be in the Blue is instead put at the very end of the Green. 14:00:20 From Mike Strauss to Everyone: Great session all! 14:00:22 From Luz Orozco to Everyone: Thank you! 14:00:24 From Maggie to Everyone: thanks!