13:05:02 From Mike Strauss to Everyone: If you get lots out of a Working Circle and want to get more, sign up to host another! 13:07:35 From Matthew David to Everyone: Sign up to pick your half hour spot to host a Working Circle here: https://docs.google.com/spreadsheets/d/1RwHAMYZGd6HQp9mb3dBZ-TkmanHT2rH9_AAy-V3uXqg/edit#gid=0 13:10:23 From Matthew David to Everyone: Sign up to participate in Working Circles in the link below... BUT...only sign up for Week 4 Working Circles for now because we want you to attend enough classes before participating in a Working Circle. Scroll down on the sign up page until you see: WEEK 4 WORKING CIRCLES - All PARTICIPANTS (CAP & USDA) Sign up here: https://docs.google.com/spreadsheets/d/17ry5-PdWi2UjPUk_VAHZv9MtkMCc7Fuu0laltWsKcOU/edit#gid=0 13:11:28 From Sujata Emani to Everyone: that's a great point. Conferences sometimes give us that middle scenarios of the inner-circle. 13:15:45 From Diane.Wray-Cahen to Everyone: oddly enough the CDC risk communication guide stresses the importance of a single spokesperson . . . and one voice . . . 13:16:04 From Sujata Emani to Everyone: Reacted to "oddly enough the CDC..." with 😯 13:16:07 From Mike Strauss to Everyone: If you get NOTHING else, THIS is essential...don't bury your listener under a barrage of ideas/directions! 13:16:50 From Sujata Emani to Everyone: Reacted to "If you get NOTHING e..." with 🙏 13:16:59 From Matthew David to Everyone: Nicholas Kristof’s Advice for Saving the World: https://www.outsideonline.com/outdoor-adventure/nicholas-kristofs-advice-saving-world/ 13:17:59 From Matthew David to Everyone: Compassion Fade: Affect and Charity Are Greatest for a Single Child in Need – The research article that “Advice for Saving the World” references: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0100115 13:19:27 From Suzanne Thornsbury to Everyone: The foundation for Go Fund Me ---specific needs. 13:21:36 From Lori Tyler Gula, Ph.D. (NIFA) to Everyone: Best news ledes I ever wrote as a newspaper reporter were after a walk around the block. 13:24:18 From Mike Strauss to Everyone: When Randy told me this in 2015 I wondered if it was good...today it's integral to my narratives! 13:24:36 From Matthew David to Everyone: FYI: We love getting chat comments during the ABT Build potion of the session and the more during that time, the better. BUT we prefer to have no chat comments during this lecture portion (other than announcements by me). So I'll see you back in chat during the ABT Build section. 13:26:48 From Matthew David to Everyone: Dave Gold article - ‘Data-Driven’ Campaigns Are Killing the Democratic Party: https://www.politico.com/magazine/story/2017/02/data-driven-campaigns-democrats-need-message-214759/ 13:28:41 From Matthew David to Everyone: I'll have links for today's reference material posted after class to the resource page: http://abtframework.com/abt-framework-student-resource-page-round-31-usda/ 13:29:49 From Matthew David to Everyone: ABT Build time! You're free to post comments - post away! 13:30:06 From Matthew David to Everyone: ABT Blue Card: http://storycirclestraining.com/wp-content/uploads/2020/10/ABT_3_steps.pdf 13:33:32 From Matthew David to Everyone: Here's my take: Ultimate goal (The broad level goal): More animal-focused research. Proximate goal (the specific action that leads to the Ultimate goal): Get more funding. 13:35:13 From Sujata Emani to Everyone: I think mentioning the plants is unnecessary to get the point across. 13:35:41 From Matthew David to Everyone: Sujata - I agree. Remember what Randy was saying about the singular narrative earlier? This feels like a separate narrative. 13:36:36 From Matthew David to Everyone: Wants vs Needs is a "screenwritery" way of saying Ultimate Goal vs Proximate Goal. 13:36:42 From Sujata Emani to Everyone: ^ Yes, AND a policy maker is going to worry more about a farmer who is at a disadvantage, rather than comparing plant/crops funding vs animal funding. 13:37:47 From Mike Strauss to Everyone: Want: Balanced focus Need: Increase animal programs 13:38:29 From Matthew David to Everyone: Just a heads up, now that we're in the ABT Builds, we'd love to hear everyone's thoughts on the ABTs, notes for improvements, suggestions for the Builder. Feel free to engage in chat as much as you want! 13:39:38 From Mike Strauss to Everyone: @Sujata...yes, you could try doing it without mentioning plants...see if that works...note that Randy tries several directions looking for what works. 13:39:39 From Holly Wiggins to Everyone: right now the argument for funding is based on "fairness" vs need. I wonder what isn't getting done or at risk if funding isn't increased. 13:40:07 From Suzanne Thornsbury to Everyone: Funding could be equitable if both were equal to zero ---not an ideal outcome. 13:41:41 From Matthew David to Everyone: It can be 1 word or a few words. 13:41:46 From Diane.Wray-Cahen to Everyone: climate change 13:41:50 From R. Brent Elrod to Everyone: agricultural research 13:41:53 From Nick Pallotta (USDA/NASS) to Everyone: rising population 13:42:01 From Mike Strauss to Everyone: investment 13:42:04 From Suzanne Thornsbury to Everyone: innovation 13:42:09 From iPhone to Everyone: Food security 13:42:10 From Paul Zankowski to Everyone: hUNGER 13:42:12 From Adam Cline to Everyone: food security 13:42:13 From Amelia.Torres to Everyone: food security 13:42:13 From Will Singer to Everyone: climate chnage 13:42:14 From John Rael to Everyone: Sustainability 13:42:18 From Justin Bredlau USDA to Everyone: nutrition 13:42:20 From Holly Wiggins to Everyone: supply 13:42:24 From Neena Anandaraman to Everyone: population 13:42:25 From Deirdra Chester to Everyone: nutrition 13:42:31 From Janae.Washington to Everyone: Nutrition 13:42:34 From Melanie Abley to Everyone: innovation 13:42:39 From William Trenkle, USDA to Everyone: equity 13:42:59 From Mike Strauss to Everyone: production systems 13:43:05 From Sujata Emani to Everyone: consumer demand 13:44:50 From Matthew David to Everyone: The problem is...no plan for increasing demand? 13:46:38 From iPhone to Everyone: Great work Sujata! 13:47:22 From Matthew David to Everyone: This is a reoccurring theme in ABTs. Often the main point isn't mentioned until the middle or the very end. We'd prefer that you set up the main point at the very beginning and talking about how much HEAVEN you would have if everything worked with your main point. 13:47:38 From Sujata Emani to Everyone: thanks @iPhone :-) 13:48:08 From Mike Strauss to Everyone: Also, think about the want/need...what do you want to achieve, what do you need to get there... 13:48:40 From Matthew David to Everyone: Mike - right! You should make the want/need crystal clear by the time you get to the end of the blue material. 13:49:04 From Sujata Emani to Everyone: This is like a mission statement exercise. 13:49:18 From Matthew David to Everyone: Sujata - YES!!! 13:49:29 From Mike Strauss to Everyone: Yes because a good mission statement is singular! 13:49:46 From Matthew David to Everyone: It's your entire message compressed down and can serve as a road map for writing papers, presentations, etc. 13:51:18 From Sujata Emani to Everyone: Reacted to "Sujata - YES!!!" with 👏 13:52:21 From Matthew David to Everyone: When Randy asks what this is a story of, he's often asking for the Proximate goal (the specific action to achieve the Ultimate Goal). I'd recommend you start thinking about your Ultimate & Proximate Goals for your ABTs before your ABT Builds - there's a 99% chance he'll ask you what your ABT is "A story of...?" 13:54:54 From Holly Wiggins to Everyone: PREACH 13:55:03 From Matthew David to Everyone: Reacted to "PREACH" with 😂 13:58:40 From Matthew David to Everyone: The IF/THEN can help you look into the future and help you create a perfect future HEAVEN in the blue where everything goes according to plan. Show us how good things can be if everything works out your way! 14:00:57 From Sujata Emani to Everyone: Please do this... that would be A-mazing! 14:01:28 From devo to Everyone: yay matt! 14:01:31 From Sujata Emani to Everyone: THANK YOU!