11:10:22 From  Matthew David  to  Everyone:
	Nobody buys a solution without a problem.
11:12:04 From  Jason Andersen  to  Everyone:
	Public understanding
11:14:25 From  Matthew David  to  Everyone:
	Because the tools aren't easily accessible?
11:15:54 From  Matthew David  to  Everyone:
	The structure of ABTs tends to be broad to specific. You start out with broad "we know this" concepts and by the end of the ABT you want to get down to specific actions.
11:16:59 From  Jason Andersen  to  Everyone:
	This one hits close to home
11:17:07 From  Matthew David  to  Everyone:
	Reacted to "This one hits close ..." with 😂
11:18:03 From  Eric Coulter  to  Everyone:
	less employees to more employees
11:19:30 From  Albertha Joseph-Alexander  to  Everyone:
	Therefore we plan to organise an awareness campaign about health work culture.
11:19:44 From  Matthew David  to  Everyone:
	There's an impulse to always start with the contradiction without setting up the broader context first.
11:21:12 From  devo brown  to  Everyone:
	ouch
11:21:53 From  Matthew David  to  Everyone:
	A recent trick I've picked up to find the Christmas Tree (thanks to devo) is to look for the first domino that fell that causes all the other dominos to fall.  Poor leadership might be that first domino.
11:33:17 From  Matthew David  to  Everyone:
	We should have time for a Q&A today.  Feel free to post any questions for Brian or hit the Raise Hand button and I'll call on you.
11:39:31 From  Matthew David  to  Everyone:
	If you know who your audience is but you don't adjust your message to reflect their values then you are missing a HUGE opportunity to find a starting place of Agreement.
11:40:08 From  Albertha Joseph-Alexander  to  Everyone:
	Reacted to "If you know who your..." with 👍🏾
11:42:16 From  tparkinson  to  Everyone:
	How much time should you plan to get your point across to your audience? first 5 minutes, less or are there guidelines?
11:43:41 From  Matthew David  to  Everyone:
	I'll call on you first Tami.
11:50:28 From  AlisonMims  to  Everyone:
	I have a question if there is time.
11:50:44 From  Matthew David  to  Everyone:
	Sure Alison, you'll be second up.
11:51:14 From  Heidi Leritz  to  Everyone:
	I want to, but my camera isn't working
11:52:45 From  tparkinson  to  Everyone:
	yoyo
11:53:23 From  tparkinson  to  Everyone:
	I think I got myself un muted.
11:56:25 From  devo brown  to  Everyone:
	developing abt intuition helps too
11:57:56 From  tparkinson  to  Everyone:
	yes intuition for sure, so many times we as agency people we think we are actively communicating by just presenting a bunch of information and expecting people to understand what we are saying
11:59:05 From  Philip Ketel  to  Everyone:
	Hostile is almost easier, because the need is defined. So you can communicate directly to the concern.
12:00:09 From  devo brown  to  Everyone:
	in agreement, make the response framed in  “us” or “we”
12:00:20 From  devo brown  to  Everyone:
	…then the contradiction
12:00:39 From  Jason Andersen  to  Everyone:
	Building allies with us and we
12:00:47 From  devo brown  to  Everyone:
	👍🏼