10:08:37 From Matthew David To Everyone:
	Sign up here to host an in person Working Circle @ GHL on November 1st & 2nd.  Randy, Devo, and I will be there to participate and help you with your narratives:  https://docs.google.com/spreadsheets/d/1HU2eo92EUC0DHT3UB2iBz6RRGODEx3h5ZnTQm-WgZug/edit#gid=0
10:09:55 From Matthew David To Everyone:
	I've got one last Working Circle for next week that needs another participant to hit the 2 participant minimum.  Sign up here:  https://docs.google.com/spreadsheets/d/1nmaxeyGKnqRVI8oWEam15Oqkec1BXwYeAVpBcaTyl2Y/edit#gid=0
10:11:21 From Matthew David To Everyone:
	Toxic Megacolon: Day in the Life of a Doctor:  https://www.medpagetoday.com/popmedicine/popmedicine/106657#:~:text=This%20is%20a%20toxic%20megacolon,of%20infections%20or%20bowel%20inflammation.
10:12:14 From Matthew David To Everyone:
	Here's the YouTube video:  https://youtu.be/QP_-5a_rYFU?si=kb2qun-sqzqp-zR9
10:28:14 From Matthew David To Everyone:
	Shirley's Law:  If you don't tell your own story, someone else will tell you for you (and you probably won't like it).
10:34:05 From Jamal Yearwood To Everyone:
	the listening piece resonates across context. Before sharing the content of an ABT, any tips on how you get people to listen?
10:36:42 From Matthew David To Everyone:
	Jamal - to get your audience to listen, you have to listen first!  What are your audiences values & concerns?  What do they think the problem is?  Once you know that, you directly address their values and concerns in the Blue section of your ABT.
10:37:18 From Jamal Yearwood To Everyone:
	Reacted to "Jamal - to get your ..." with 👍
10:37:26 From Matthew David To Everyone:
	There's a question that you need to answer in the Blue section "Why is this important?"  The more you can answer it from the audience's point of view, the better.
10:45:06 From Park Howell To Everyone:
	Make your message about THEM by asking yourself the question: “What’s in it for them?”
10:46:10 From Bernhard ("Bear-n-hard") Weigl, pronouns he, him To Everyone:
	how do you practically "listen to the audience" in preparation for, e.g., a presentation at a conference, or a board presentation? For customers you can do surveys and focus groups and such - how do you do that with a board or scientific audience?
10:46:26 From Jamal Yearwood To Everyone:
	Reacted to "how do you practical..." with 👍
10:57:29 From Park Howell To Everyone:
	Bernhard, I try to do as much third-party research as possible meaning I talk to as many people as possible who can provide insights about the audience and I often use LinkedIn to learn more about these people, their backgrounds and hopefully some of their insights. It doesn’t take a lot of research, just a few people to provide the insight you’re looking for.
10:58:15 From Park Howell To Everyone:
	I was surprised when a large research firm recently told me that they can gain most of the insights they need by simply talking to 12 to 15 people. More people just add redundancy.