The Narrative Gym
For Science
It’s ABT Time: Science consists of equal parts research and communication, AND if you do a good job with communication then your research will reach its full impact, BUT communication can’t be mastered in a day, THEREFORE get thee to the Narrative Gym with this book!
What is the ABT? Only the most important communications tool you’ll ever need. It provides the core of narrative structure, which is what makes the difference between whether you bore or confuse an audience versus interest and engage them. The ABT is about the three forces of narrative (agreement, contradiction, consequence) which are embodied in the three words of the ABT (and, but, therefore).
In this short, simple, practical book three scientists present what they have learned about the use of the ABT with science graduate students and postdocs. It provides an introduction to the ABT with an explanation of how to apply it to everything from proposals, papers and presentations to your life in general.
The Narrative Gym
For Politics
Introducing the ABT (And, But, Therefore) narrative framework; a simple three-word tool for political communications and messaging that cuts through the noise of today’s information-saturated society. It is powerful AND may seem obvious, BUT most of your opponents don’t know how to use it, THEREFORE … let us fill you in on this secret little communications weapon.
The Narrative Gym
For Law
Lawyers have always known that “story” is at the heart of persuasive advocacy AND this awareness continues to grow, BUT there’s been a need for a simple, analytical way to teach “story,” which the ABT Framework now provides, THEREFORE it’s time for us to open your mind with this new and powerful technique.
The ABT Framework (And, But, Therefore) is a revelation. It brings the power of simplicity to a world that is glutted with too much information. The business community has already discovered the ABT and is applying it to sales, marketing and branding. Now it’s time for lawyers to tap into the power of the words that capture the three fundamental forces of narrative: Agreement, Contradiction, Consequence.
The Narrative Gym
For Business
The applications of the ABT to business communication are limitless. It is THE tool needed to craft compelling sales pitches, marketing campaigns, business presentations, brand strategy…anytime your message must connect and convert your audience.
Why is the ABT so powerful? Simplicity. In a world that is increasingly bogged down in excessive complexity, the ABT Framework is the tool that “gets to the point,” “cuts through the noise,” and provides the confidence to “know what you’re talking about.”
The book presents the 3 Step ABT Development Model, then Park Howell provides 5 applications of the ABT to the business world. This is the book that you will want sitting on your desk, constantly ready to help you shape anything and everything that you have to say to in the world of business.
The Narrative Gym
For Science
It’s ABT Time: Science consists of equal parts research and communication, AND if you do a good job with communication then your research will reach its full impact, BUT communication can’t be mastered in a day, THEREFORE get thee to the Narrative Gym with this book!
What is the ABT? Only the most important communications tool you’ll ever need. It provides the core of narrative structure, which is what makes the difference between whether you bore or confuse an audience versus interest and engage them. The ABT is about the three forces of narrative (agreement, contradiction, consequence) which are embodied in the three words of the ABT (and, but, therefore).
In this short, simple, practical book three scientists present what they have learned about the use of the ABT with science graduate students and postdocs. It provides an introduction to the ABT with an explanation of how to apply it to everything from proposals, papers and presentations to your life in general.