Over and over again, what we hear from people using the ABT is that, “It provides me with FOCUS in my communication.”  Focus is the biggest challenge.  Anyone can carry on and on about "this AND this AND this AND this" (AAA structure).  What audiences want and need to hear is for you to talk about "this AND this, BUT the problem is this, THEREFORE we are doing this" (ABT structure).

We offer two forms of ABT Narrative Training:

LOW IMPACT - working with the ABT every day for three weeks with our Structuralists as you develop your own ABT.

HIGH IMPACT - our 10 hour course that includes core lectures, guest lectures, and Working Circles for development of your own ABT.

This is our tool, the ABT Narrative Template:

            AND              BUT              THEREFORE           

Here are just a few of the organizations we’re working with: World Bank, Pfizer, U.S. Forest Service, USDA, National Park Service, FAA, NOAA, Emory University Medical School

Here is our goal: to establish THE ABT MINDSET

A WORKING CIRCLE is a group session where graduates of our NARRATIVE TRAINING program use the ABT Framework to develop and strengthen the core narrative of a project, proposal, paper, presentation -- any material that needs to eventually be communicated either to fellow specialists or the general public.