The Narrative Gym
For Science
It’s ABT Time: Science consists of equal parts research and communication, AND if you do a good job with communication then your research will reach its full impact, BUT communication can’t be mastered in a day, THEREFORE get thee to the Narrative Gym with this book!
In this short, simple, practical book three scientists present what they have learned about the use of the ABT with science graduate students and postdocs. It provides an introduction to the ABT with an explanation of how to apply it to everything from proposals, papers and presentations to your life in general.
The Narrative Gym
For Politics
Introducing the ABT (And, But, Therefore) narrative framework; a simple three-word tool for political communications and messaging that cuts through the noise of today’s information-saturated society. It is powerful AND may seem obvious, BUT most of your opponents don’t know how to use it, THEREFORE … let us fill you in on this secret little communications weapon.
The Narrative Gym
For Law
The ABT Framework (And, But, Therefore) is a revelation. It brings the power of simplicity to a world that is glutted with too much information. The business community has already discovered the ABT and is applying it to sales, marketing and branding. Now it’s time for lawyers to tap into the power of the words that capture the three fundamental forces of narrative: Agreement, Contradiction, Consequence.
The Narrative Gym
For Business
The book presents the 3 Step ABT Development Model, then Park Howell provides 5 applications of the ABT to the business world. This is the book that you will want sitting on your desk, constantly ready to help you shape anything and everything that you have to say to in the world of business.
The Narrative Gym
For Science
It’s ABT Time: Science consists of equal parts research and communication, AND if you do a good job with communication then your research will reach its full impact, BUT communication can’t be mastered in a day, THEREFORE get thee to the Narrative Gym with this book!
Narrative Is Everything
The ABT Framework and Narrative Evolution
“Narrative Is Everything” is the culmination of scientist-turned-filmmaker Randy Olson’s 40 year journey into Hollywood AND it may seem like just another “joy of storytelling” diatribe, BUT the book plays on two levels, THEREFORE you can take your pick — use it to improve your communication, or allow it to give you a new perspective on cultural evolution.
Houston, We Have A Narrative
Why Science Needs Story
Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require.
Connection
Hollywood Storytelling Meets Critical Thinking
The power and importance of storytelling is now widely accepted, but this book goes further to focus on storymaking. CONNECTION brings together a former scientist, a story consultant, and an improv actor to give you the critical thinking of science combined with a century of Hollywood knowledge in the creation and shaping of stories.
Don’t Be Such A Scientist 2nd Edition
Talking Substance In An Age Of Style
When Randy Olson first described his life-changing encounter with an acting teacher in Don’t Be Such a Scientist, it seemed like the world of science was on the cusp of gaining new respect in the public eye. Through his writing, speaking, and films, Olson challenged scientists to toss out jargon in favor of a more human approach, bringing Hollywood lessons to the scientific community. Yet today, in everything from government funding cuts to climate change denial, science is under attack. And while communicating science is more crucial than ever, the scientific community still struggles to connect with everyday people.
The time is right for a new edition of Olson’s revolutionary work.
Don’t Be Such A Scientist
Talking Substance In An Age Of Style
“You think too much! You mother F@$#%&* think too much! You’re nothing but an arrogant, pointy-headed intellectual — I want you out of my classroom and off the premises in five minutes or I’m calling the police and having you arrested for trespassing.” — Hollywood acting teacher to Randy Olson, former scientist
After nearly a decade on the defensive, the world of science is about to be restored to its rightful place. But is the American public really ready for science? And is the world of science ready for the American public?