A 3-EPISODE ABT TIME SPECIAL
EPISODE 1
NORTH DAKOTA WILDLIFE CONSERVATION
The $4 million campaign for a North Dakota Conservation Ballot Initiative of 2014, with aquatic ecologist Rick Nelson, PhD
EPISODE 2
AUSTRALIA ABORIGINAL RIGHTS
The $67 million campaign for Australia's national Aboriginal Voice Referendum of 2023 with Molly Toyne, 20 year veteran of involvement with aboriginal rights issues
EPISODE 3
DO WE HAVE A PROBLEM?
Panel Discussion with members of the ABT Narrative Project (Randy Olson, Park Howell, Rod Lamberts, Jayde Lovell)
TAKE AWAY POINTS*
1
THE SINGULAR NARRATIVE
If you’re running a broad, mass campaign, you need to distill your message down to a simple, resonant slogan (Occupy Wall Street, Black Lives Matter, Me Too).
2
A PLATFORM DOES NOT EQUAL A MANDATE
Just because they elected you, it doesn’t mean they are ready to back everything you ran on
3
NOBODY BUYS A SOLUTION WITHOUT A PROBLEM
As Park Howell says, “Find the hurt, amplify the pain, heal the wound.”
Rick Nelson, PhD
Molly Toyne
Jayde Lovell
Rod Lamberts
Park Howell
Randy Olson
MISINFORMATION/DISINFORMATION WARNING*
You may have noticed the flag in the image above is not exactly the Australian Aboriginal
flag designed in 1970. It was created by Midjourney and is a piece of misinformation, which
is a final key point of this exercise. Both campaigns were damaged in part by powerful misinformation/disinformation efforts. We are no longer living in your parents communication environment. There needs to be anticipation of how to deal with this for any future campaign.